I want something you have. You want something I have. It can be a product, a service, money, time, … It’s not rocket science. It’s basic human to human interaction. No IQ required. It’s all about EQ. Understanding the other side of the table and making sure that the other side understands you. It’s not a battle, not because there aren’t any winners, it’s because after a good negotiation we don’t have losers.